With so many tools now allowing you to create social posts, flyers or any graphic, I’ve noticed a trend. You get your comms done quickly and if you’re lucky you can be one of th first to use a cool template, but the ability to tweak and craft things is not available. things like tweaking the spake between certain characters that are known to have kerning issues, is not available as well as sublet tweaking of images.
That’s okay, it will be the one thing that differentiates a template from a bespoke creation. Apps like Adobe will be fighting for their space as industry leaders and I’ve noticed how much freedom their apps give, but some people are unaware of those subtleties, they just know that the bespoke design ‘feels’ better and they don’t know why.