An underrated skill in advertising is understanding human nature. Or more precisley, understanding and predicting HOW people make choices to which will positively impact the conversion and ROI on any advertising campaign.
Author: admin
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Deep editing
With so many tools now allowing you to create social posts, flyers or any graphic, I’ve noticed a trend. You get your comms done quickly and if you’re lucky you can be one of th first to use a cool template, but the ability to tweak and craft things is not available. things like tweaking the spake between certain characters that are known to have kerning issues, is not available as well as sublet tweaking of images.
That’s okay, it will be the one thing that differentiates a template from a bespoke creation. Apps like Adobe will be fighting for their space as industry leaders and I’ve noticed how much freedom their apps give, but some people are unaware of those subtleties, they just know that the bespoke design ‘feels’ better and they don’t know why.
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Bad at AI
This year I’ve told myself that I’m going to be bad at stuff I want to do, because everyone starts off with cringe and awfully bad stuff when it’s something they’ve never done before – a beginner has to start somewhere right?
I was inwardly criticising the usual flood of AI slop in my timeline when I realised how most people are really bad at it right now (they don’t know because it’s the first time that they can so effortlessly create visuals) but where will they be in a year?
Bad AI is okay as a starting point, because it will get better, the trick is to be better at it now in order to be the best later.
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Yes, of course the sales team want that!
AI gives you more control, no more wait times, just input a prompt and viola! Everything that previously took a team to handle is now available.
- Your social media post about the event – done!
- Your flight and accommodation for the event – done!
- Your visa – done!
- Car hire/transport – done!
- Special dietary needs for any catering – done!
- Updating the company brochure for the event – done!
- Updating your digital business card and adding the new promo – done!
- Creating digital billboards and ads for the event – done!
But wait a mo… you’re in sales, you’re not a one-man startup. You want to SELL, that’s what gets you excited about your work, the stuff above is really NOT your job!
So instead of your sales team being out there getting sales, they’re doing a bunch of other stuff and trusting that AI is doing it right first time.
Yesterday I spent about 30 mins updating proposals for sales, yes, they have the template and they can update it themselves, but they know that I can do a much better job.
We all have enough tools we use to make our workday efficient, but no one really wants ANOTHER tool for job that isn’t theirs.