Today, I sat down to generate some random new ideas. The realisation that I can sketch a pretty dodgy-looking drawing, feed it into an AI with some instructions, and get a decent-looking visual representation of my idea is incredibly liberating.
Stock photography made us lazy.
Before it became so commonly used, an art director would render up their concept, and once approved by the client, they would hire a photographer, stylists, models, makeup artists, and props. The salon came stock photography, making the process more accessible and getting an idea into print cheaper.
Budget constraints meant that photographers were only needed for big budget or custom jobs, so rendering concepts for approval became less of a requirement.
Here’s where the beauty of AI comes in. As a creative, once again, I can still storyboard or sketch my ideas and commission someone to bring them to life – that someone is AI. AI is the amplifier.