Resetting the baseline

The current AI slop flooding our timeline is setting a new baseline.

The previous baseline was people with no access to creative sources posting text only or badly done graphics. Now, anyone can add a prompt and generate an image, but… they ALL look the same and that is the new baseline – media drowning in a sea of sameness.

I find myself rapidly scrolling past most AI driven ads/media with a subtle ‘ew’ resonating in my being, but stopping at the content that appears thoughtful and human made.

Creative work is not dead, the assumption that it can be replaced with an algorithm will eventually show that you do need creativity.

There’s still lots of space for creativity, it’s just shifting and doing bit of shape changing, the creativity of the future is grounded in authenticity and craftsmanship.